{"id":6037,"date":"2026-05-26T08:28:25","date_gmt":"2026-05-26T08:28:25","guid":{"rendered":"https:\/\/www.360nrs.com\/blog\/?p=6037"},"modified":"2026-06-02T13:35:57","modified_gmt":"2026-06-02T13:35:57","slug":"whatsapp-lanzara-el-bsuid-en-2026-que-cambia-para-las-empresas-y-como-prepararse","status":"publish","type":"post","link":"https:\/\/www.360nrs.com\/blog\/whatsapp-lanzara-el-bsuid-en-2026-que-cambia-para-las-empresas-y-como-prepararse\/","title":{"rendered":"WhatsApp lanzar\u00e1 el BSUID en 2026: qu\u00e9 cambia para las empresas y c\u00f3mo prepararse"},"content":{"rendered":"\n<p><\/p>\n\n\n<p><span data-contrast=\"auto\">WhatsApp ha anunciado una nueva funcionalidad que permitir\u00e1 a los usuarios interactuar con las empresas sin necesidad de compartir su n\u00famero de tel\u00e9fono. Con este cambio, Meta permitir\u00e1 a los usuarios iniciar conversaciones con empresas utilizando nombres de usuario, reforzando la privacidad al no tener que compartir necesariamente su n\u00famero de tel\u00e9fono. Para estas interacciones, WhatsApp utilizar\u00e1 identificadores espec\u00edficos como el <strong>Business Scoped User ID (BSUID)<\/strong>, que convivir\u00e1n con los n\u00fameros de tel\u00e9fono existentes.<\/span><\/p>\n<p aria-level=\"2\"><b><span data-contrast=\"none\">\u00bfQu\u00e9 cambia con los nombres de usuario en WhatsApp?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Hasta ahora, el n\u00famero de tel\u00e9fono era el principal identificador de los usuarios en WhatsApp. Con la incorporaci\u00f3n de los nombres de usuario, la plataforma evoluciona hacia un modelo m\u00e1s centrado en la privacidad y el control de la identidad digital. Esta nueva funcionalidad permitir\u00e1 a los usuarios contactar con empresas sin necesidad de compartir su n\u00famero personal, reforzando as\u00ed la protecci\u00f3n de datos y la privacidad en las comunicaciones.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:708,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p aria-level=\"2\"><b><span data-contrast=\"none\">\u00bfQu\u00e9 es el BSUID en WhatsApp?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">WhatsApp incorporar\u00e1 el llamado <strong>BSUID (Business Scoped User ID)<\/strong>, un identificador \u00fanico asociado a cada conversaci\u00f3n entre usuario y empresa. Se trata de un c\u00f3digo de un m\u00e1ximo de 128 caracteres alfanum\u00e9ricos dise\u00f1ado para proteger la privacidad del usuario cuando sea este el que inicie el contacto.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Esto implica que:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">El n\u00famero de tel\u00e9fono dejar\u00e1 de ser el \u00fanico identificador de los usuarios.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Cada usuario dispondr\u00e1 de un identificador \u00fanico diferente para cada empresa con la que interact\u00fae.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Dependiendo del usuario y del historial de interacci\u00f3n previo, podr\u00e1s recibir tanto\u00a0contactos con\u00a0n\u00fameros de tel\u00e9fono como\u00a0con\u00a0BSUIDs.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:708,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Este nuevo modelo de identificaci\u00f3n requerir\u00e1 que las empresas adapten sus integraciones, automatizaciones y sistemas CRM para gestionar correctamente los nuevos identificadores, sobre todo si utilizas mensajer\u00eda bidireccional.\u00a0En este contexto, contar con un BSP (Business\u00a0Solution\u00a0Provider) especializado como<strong> 360nrs\u00a0by\u00a0Link\u00a0Mobility<\/strong>\u00a0permite a las marcas anticiparse a estos cambios, ya que nuestra plataforma est\u00e1 preparada para integrar esta actualizaci\u00f3n de WhatsApp sin fricciones.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p aria-level=\"2\"><b><span data-contrast=\"none\">\u00bfC\u00f3mo afecta este cambio a las empresas?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La actualizaci\u00f3n tendr\u00e1 impacto tanto en marketing como en atenci\u00f3n al cliente, ya que reducir\u00e1 la fricci\u00f3n a la hora de iniciar conversaciones. Al saber que su n\u00famero de tel\u00e9fono no se compartir\u00e1 sin su consentimiento, los usuarios estar\u00e1n m\u00e1s dispuestos a interactuar desde el primer momento y podr\u00e1n contactar de forma m\u00e1s sencilla sin necesidad de exponer su n\u00famero inicialmente.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para poder conseguir los datos del usuario, las empresas tendr\u00e1n que solicitar informaci\u00f3n de contacto dentro de la conversaci\u00f3n y no asumir que el n\u00famero de tel\u00e9fono del usuario estar\u00e1 disponible autom\u00e1ticamente.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ante este escenario, contar con un\u00a0partner\u00a0tecnol\u00f3gico especializado ser\u00e1 clave para adaptar flujos conversacionales, automatizaciones y estrategias de captaci\u00f3n sin afectar la experiencia del usuario. Como BSP oficial de WhatsApp, desde <strong>360nrs\u00a0by\u00a0Link\u00a0Mobility<\/strong>\u00a0ayudamos a las empresas a preparar\u00a0sus estrategias\u00a0y aprovechar estas nuevas funcionalidades de forma segura y eficiente.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Calendario compartido con Meta<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<p data-start=\"471\" data-end=\"537\"><strong data-start=\"471\" data-end=\"489\">Julio de 2026:<\/strong> inicio de las pruebas por pa\u00edses seleccionados.<\/p>\n<p data-start=\"542\" data-end=\"618\"><strong data-start=\"542\" data-end=\"575\">Fase 1 (desde el 7 de julio):<\/strong> Argelia, Azerbaiy\u00e1n, Ghana, Libia y Nepal.<\/p>\n<p data-start=\"623\" data-end=\"715\"><strong data-start=\"623\" data-end=\"657\">Fase 2 (desde el 20 de julio):<\/strong> Rep\u00fablica Dominicana, Singapur, Colombia, Per\u00fa y Malasia.<\/p>\n<p data-start=\"720\" data-end=\"800\"><strong data-start=\"720\" data-end=\"752\">Disponibilidad general (GA):<\/strong> prevista para principios de septiembre de 2026.<\/p>\n<\/li>\n<\/ul>\n<p aria-level=\"2\"><b><span data-contrast=\"none\">\u00bfQu\u00e9 deber\u00edan hacer las empresas desde ahora?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aunque la implementaci\u00f3n ser\u00e1 progresiva, es recomendable empezar a:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Si es necesario, actualizar\u00a0bots\u00a0o\u00a0journeys\u00a0para solicitar n\u00fameros de tel\u00e9fono a los usuarios.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Revisar cualquier flujo de trabajo que actualmente dependa \u00fanicamente de n\u00fameros de tel\u00e9fono.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Ten en cuenta que nuestra plataforma est\u00e1 preparada para procesar los mensajes de estos usuarios, aunque no tengan el n\u00famero de tel\u00e9fono, por lo que recibir\u00e1s igualmente en el inbox sus mensajes y podr\u00e1s responderlos sin problemas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">WhatsApp sigue evolucionando hacia un ecosistema m\u00e1s centrado en privacidad, identidad digital y experiencia conversacional. Para las empresas, entender y anticiparse a estos cambios ser\u00e1 clave para mantener una comunicaci\u00f3n efectiva con sus clientes. Contar con un\u00a0partner\u00a0especializado como <strong>360nrs\u00a0by\u00a0Link\u00a0Mobility\u00a0<\/strong>puede marcar la diferencia a la hora de adaptar los procesos, la tecnolog\u00eda y la estrategia conversacional a esta nueva etapa de WhatsApp.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>WhatsApp ha anunciado una nueva funcionalidad que permitir\u00e1 a los usuarios interactuar con las empresas sin necesidad de compartir su n\u00famero de tel\u00e9fono. Con este cambio, Meta permitir\u00e1 a los usuarios iniciar conversaciones con empresas utilizando nombres de usuario, reforzando la privacidad al no tener que compartir necesariamente su n\u00famero de tel\u00e9fono. Para estas interacciones, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[157,155],"class_list":["post-6037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-whatsapp-business-api","tag-whatsapp-marketing"],"featured_image_src":{"landsacpe":["https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2026\/05\/Cabeceras-de-blog-360nrs-1-1140x445.png",1140,445,true],"list":["https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2026\/05\/Cabeceras-de-blog-360nrs-1-463x348.png",463,348,true],"medium":["https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2026\/05\/Cabeceras-de-blog-360nrs-1-400x225.png",400,225,true],"full":["https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2026\/05\/Cabeceras-de-blog-360nrs-1.png",1200,675,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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