{"id":5111,"date":"2020-09-15T10:14:00","date_gmt":"2020-09-15T10:14:00","guid":{"rendered":"https:\/\/www.360nrs.com\/blog\/?p=5111"},"modified":"2025-04-04T11:43:29","modified_gmt":"2025-04-04T11:43:29","slug":"diseno-accesible-marketing","status":"publish","type":"post","link":"https:\/\/www.360nrs.com\/blog\/diseno-accesible-marketing\/","title":{"rendered":"Dise\u00f1o accesible en Marketing Digital: Transforma tus campa\u00f1as"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Hoy, la accesibilidad en el marketing digital ya no es solo un valor a\u00f1adido; es una necesidad imperante para conectar con audiencias diversas. Empresas l\u00edderes como <strong>360nrs<\/strong> est\u00e1n redefiniendo la forma de comunicar, garantizando que servicios como <strong>SMS, mensajes RCS, WhatsApp marketing y email marketing<\/strong> sean efectivos e inclusivos. <\/p>\n\n\n\n<p>Si buscas hacer que tus campa\u00f1as sean m\u00e1s accesibles y efectivas, aqu\u00ed encontrar\u00e1s las claves para transformar tu estrategia.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 es la accesibilidad en Marketing Digital?<\/strong><\/h2>\n\n\n\n<p>La accesibilidad en el marketing digital implica dise\u00f1ar estrategias y contenido que cualquier persona pueda comprender y utilizar, independientemente de sus capacidades f\u00edsicas, sensoriales o cognitivas. <\/p>\n\n\n\n<p>No se trata solo de cumplir con normativas como las <strong>WCAG (Web Content Accessibility Guidelines)<\/strong>, sino de reflejar un compromiso genuino con la inclusi\u00f3n y la diversidad.<\/p>\n\n\n\n<p>En este contexto, <strong>360nrs<\/strong> destacamos por ofrecer soluciones como SMS masivos, mensajes RCS, WhatsApp marketing y email marketing, asegurando que cada interacci\u00f3n sea accesible para todos.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Principios clave para dise\u00f1ar campa\u00f1as accesibles<\/strong><\/h2>\n\n\n\n<p>Un dise\u00f1o accesible requiere aplicar est\u00e1ndares universales y adaptar las campa\u00f1as a las necesidades de cada audiencia:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Contraste de colores adecuados:<\/strong> Utiliza herramientas como contrast-checkers para verificar que el texto sea legible incluso para personas con dificultades visuales. En SMS o RCS, un fondo claro y letras oscuras pueden marcar la diferencia.<\/li>\n\n\n\n<li><strong>Etiquetas alt en im\u00e1genes:<\/strong> En el email marketing, cada imagen debe incluir una breve descripci\u00f3n que sea interpretada por lectores de pantalla.<\/li>\n\n\n\n<li><strong>Lenguaje inclusivo y directo:<\/strong> Evita t\u00e9rminos t\u00e9cnicos o jergas complicadas. Por ejemplo, en WhatsApp marketing, usa frases claras para mejorar la comprensi\u00f3n del mensaje.<\/li>\n\n\n\n<li><strong>Estructuraci\u00f3n l\u00f3gica:<\/strong> En emails, encabezados claros y listas numeradas ayudan a las personas que navegan con tecnolog\u00eda asistida.<\/li>\n<\/ol>\n\n\n\n<p>360nrs integra estas pr\u00e1cticas en sus servicios, ayud\u00e1ndote a optimizar la comunicaci\u00f3n sin perder impacto.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Aplicaci\u00f3n de la accesibilidad en los servicios de 360nrs<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>1. <a href=\"https:\/\/www.360nrs.com\/sms-marketing\">SMS Marketing<\/a>:<\/strong><br>Los SMS son un canal directo, pero tambi\u00e9n requieren accesibilidad. Con 360nrs, puedes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crear mensajes con texto claro y botones f\u00e1ciles de tocar.<\/li>\n\n\n\n<li>Asegurar enlaces cortos y descriptivos, facilitando su lectura y clics.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>2. <a href=\"https:\/\/www.360nrs.com\/mensajes-rcs\">Mensajes RCS<\/a> (Rich Communication Services):<\/strong><br>Este formato multimedia permite personalizar mensajes enriquecidos. Con la gu\u00eda de 360nrs, tus campa\u00f1as pueden incluir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Im\u00e1genes y videos accesibles con descripciones.<\/li>\n\n\n\n<li>Botones t\u00e1ctiles grandes y organizados.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>3. <a href=\"https:\/\/www.360nrs.com\/blog\/whatsapp-marketing-ejemplos-multimedia\/\">WhatsApp Marketing<\/a>:<\/strong><br>Un canal clave para conectarte con clientes de manera personal y accesible. Los expertos de 360nrs pueden ayudarte a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Usar listas de difusi\u00f3n inclusivas y mensajes con emojis claros.<\/li>\n\n\n\n<li>Crear respuestas r\u00e1pidas adaptadas para facilitar la interacci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Email Marketing:<\/strong><br>Desde encabezados estructurados hasta plantillas optimizadas, 360nrs asegura que tus correos sean:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprensibles para lectores de pantalla.<\/li>\n\n\n\n<li>Visualmente accesibles con un dise\u00f1o adaptable.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beneficios de implementar accesibilidad con 360nrs<\/strong><\/h2>\n\n\n\n<p>Invertir en accesibilidad no solo es una responsabilidad social, sino una estrategia para maximizar resultados. Al trabajar con <strong>360nrs<\/strong>, obtienes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mayor alcance:<\/strong> Las barreras desaparecen, permitiendo que m\u00e1s usuarios interact\u00faen con tus campa\u00f1as.<\/li>\n\n\n\n<li><strong>Mejora de reputaci\u00f3n:<\/strong> Posicionas tu marca como inclusiva, ganando la lealtad de una audiencia m\u00e1s amplia.<\/li>\n\n\n\n<li><strong>Optimizaci\u00f3n de conversiones:<\/strong> Cuando los mensajes son claros y accesibles, la interacci\u00f3n y las ventas crecen.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Herramientas y recursos para asegurar la accesibilidad<\/strong><\/h2>\n\n\n\n<p>360nrs pone a tu disposici\u00f3n herramientas integradas que simplifican el an\u00e1lisis y la implementaci\u00f3n de accesibilidad en campa\u00f1as. Adem\u00e1s, complementa tus estrategias con:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Evaluadores de contraste online.<\/strong><\/li>\n\n\n\n<li><strong>Plugins de dise\u00f1o inclusivo para correos electr\u00f3nicos.<\/strong><\/li>\n\n\n\n<li><strong>Gu\u00edas basadas en est\u00e1ndares WCAG.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>La accesibilidad es el puente que conecta a tu marca con m\u00e1s personas, y <strong>360nrs<\/strong> est\u00e1 aqu\u00ed para ayudarte a cruzarlo. Desde la optimizaci\u00f3n de SMS hasta el dise\u00f1o de correos inclusivos, sus servicios garantizan que tus campa\u00f1as sean efectivas y lleguen a todos. No solo es cuesti\u00f3n de cumplimiento, es una oportunidad para liderar con inclusi\u00f3n y compromiso.<\/p>\n\n\n\n<p><\/p>\n\n\n\n\n<div class=\"pt-cv-wrapper\"><div class=\"pt-cv-view pt-cv-grid pt-cv-colsys\" id=\"pt-cv-view-372acf7toa\"><div data-id=\"pt-cv-page-1\" class=\"pt-cv-page\" data-cvc=\"4\"><div class=\"col-md-3 col-sm-6 col-xs-12 pt-cv-content-item pt-cv-1-col\" ><div class='pt-cv-ifield'><a href=\"https:\/\/www.360nrs.com\/blog\/ux-en-chatbots\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2024\/11\/UX-en-chatbots-400x267.jpg\" class=\"pt-cv-thumbnail\" alt=\"UX en chatbots\" \/><\/a>\n<p class=\"pt-cv-title\"><a href=\"https:\/\/www.360nrs.com\/blog\/ux-en-chatbots\/\" class=\"_self\" target=\"_self\" >UX en chatbots: Revoluciona la interacci\u00f3n con tus clientes<\/a><\/p><\/div><\/div>\n<div class=\"col-md-3 col-sm-6 col-xs-12 pt-cv-content-item pt-cv-1-col\" ><div class='pt-cv-ifield'><a href=\"https:\/\/www.360nrs.com\/blog\/enriquece-tus-correos-electronicos-con-imagenes-atractivas\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"400\" height=\"301\" src=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2023\/12\/imagen-blog-1-400x301.jpg\" class=\"pt-cv-thumbnail\" alt=\"Mano seleccionando im\u00e1genes, banco de im\u00e1genes gratuito, fotograf\u00edas, m\u00f3vil o tablet\" \/><\/a>\n<p class=\"pt-cv-title\"><a href=\"https:\/\/www.360nrs.com\/blog\/enriquece-tus-correos-electronicos-con-imagenes-atractivas\/\" class=\"_self\" target=\"_self\" >Enriquece tus correos electr\u00f3nicos con im\u00e1genes atractivas<\/a><\/p><\/div><\/div>\n<div class=\"col-md-3 col-sm-6 col-xs-12 pt-cv-content-item pt-cv-1-col\" ><div class='pt-cv-ifield'><a href=\"https:\/\/www.360nrs.com\/blog\/crea-plantillas-de-email-exitosas-facilmente\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"400\" height=\"301\" src=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2023\/11\/imagen-blog-400x301.jpg\" class=\"pt-cv-thumbnail\" alt=\"plantillas email, email marketing, chica preparando plantillas mailing, plantillas predise\u00f1adas\" \/><\/a>\n<p class=\"pt-cv-title\"><a href=\"https:\/\/www.360nrs.com\/blog\/crea-plantillas-de-email-exitosas-facilmente\/\" class=\"_self\" target=\"_self\" >Crea plantillas de email exitosas f\u00e1cilmente<\/a><\/p><\/div><\/div>\n<div class=\"col-md-3 col-sm-6 col-xs-12 pt-cv-content-item pt-cv-1-col\" ><div class='pt-cv-ifield'><a href=\"https:\/\/www.360nrs.com\/blog\/una-plantilla-de-email-atractiva-la-clave-del-exito-de-tus-campanas\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"400\" height=\"301\" src=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2022\/11\/plantilla.mailing-imagen-blog-400x301.jpg\" class=\"pt-cv-thumbnail\" alt=\"plantilla de email\" \/><\/a>\n<p class=\"pt-cv-title\"><a href=\"https:\/\/www.360nrs.com\/blog\/una-plantilla-de-email-atractiva-la-clave-del-exito-de-tus-campanas\/\" class=\"_self\" target=\"_self\" >Una plantilla de email atractiva, la clave del \u00e9xito de tus campa\u00f1as<\/a><\/p><\/div><\/div>\n<div class=\"col-md-3 col-sm-6 col-xs-12 pt-cv-content-item pt-cv-1-col\" ><div class='pt-cv-ifield'><a href=\"https:\/\/www.360nrs.com\/blog\/diseno-emocional-que-es-y-como-potencia-tus-campanas\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2024\/11\/Diseno-emocional-3-400x400.jpg\" class=\"pt-cv-thumbnail\" alt=\"Dise\u00f1o emocional\" \/><\/a>\n<p class=\"pt-cv-title\"><a href=\"https:\/\/www.360nrs.com\/blog\/diseno-emocional-que-es-y-como-potencia-tus-campanas\/\" class=\"_self\" target=\"_self\" >Dise\u00f1o emocional: Qu\u00e9 es y c\u00f3mo potencia tus campa\u00f1as RCS<\/a><\/p><\/div><\/div>\n<div class=\"col-md-3 col-sm-6 col-xs-12 pt-cv-content-item pt-cv-1-col\" ><div class='pt-cv-ifield'><a href=\"https:\/\/www.360nrs.com\/blog\/diseno-ux-ui-mejorar-la-conversion\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2024\/11\/UX-y-UI-para-conversion-400x267.jpg\" class=\"pt-cv-thumbnail\" alt=\"UX y UI para conversi\u00f3n\" \/><\/a>\n<p class=\"pt-cv-title\"><a href=\"https:\/\/www.360nrs.com\/blog\/diseno-ux-ui-mejorar-la-conversion\/\" class=\"_self\" target=\"_self\" >Dise\u00f1o UX y UI para mejorar la conversi\u00f3n<\/a><\/p><\/div><\/div>\n<div class=\"col-md-3 col-sm-6 col-xs-12 pt-cv-content-item pt-cv-1-col\" ><div class='pt-cv-ifield'><a href=\"https:\/\/www.360nrs.com\/blog\/branding-visual\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"400\" height=\"310\" src=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2021\/05\/branding-400x310.jpg\" class=\"pt-cv-thumbnail\" alt=\"branding\" \/><\/a>\n<p class=\"pt-cv-title\"><a href=\"https:\/\/www.360nrs.com\/blog\/branding-visual\/\" class=\"_self\" target=\"_self\" >Branding Visual: Estrategias para potenciar tu marca en campa\u00f1as multicanal<\/a><\/p><\/div><\/div>\n<div class=\"col-md-3 col-sm-6 col-xs-12 pt-cv-content-item pt-cv-1-col\" ><div class='pt-cv-ifield'><a href=\"https:\/\/www.360nrs.com\/blog\/diseno-en-marketing-digital\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2024\/11\/Diseno-en-marketing-digital-400x267.jpg\" class=\"pt-cv-thumbnail\" alt=\"Dise\u00f1o en marketing digital\" \/><\/a>\n<p class=\"pt-cv-title\"><a href=\"https:\/\/www.360nrs.com\/blog\/diseno-en-marketing-digital\/\" class=\"_self\" target=\"_self\" >La Importancia del dise\u00f1o en el marketing digital: Clave para campa\u00f1as exitosas<\/a><\/p><\/div><\/div>\n<div class=\"col-md-3 col-sm-6 col-xs-12 pt-cv-content-item pt-cv-1-col\" ><div class='pt-cv-ifield'><a href=\"https:\/\/www.360nrs.com\/blog\/diseno-accesible-marketing\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"400\" height=\"224\" src=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2024\/11\/Diseno-accesible-400x224.jpg\" class=\"pt-cv-thumbnail\" alt=\"\" \/><\/a>\n<p class=\"pt-cv-title\"><a href=\"https:\/\/www.360nrs.com\/blog\/diseno-accesible-marketing\/\" class=\"_self\" target=\"_self\" >Dise\u00f1o accesible en Marketing Digital: Transforma tus campa\u00f1as<\/a><\/p><\/div><\/div>\n<div class=\"col-md-3 col-sm-6 col-xs-12 pt-cv-content-item pt-cv-1-col\" ><div class='pt-cv-ifield'><a href=\"https:\/\/www.360nrs.com\/blog\/diseno-emails\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2024\/11\/Diseno-de-emails-400x267.jpg\" class=\"pt-cv-thumbnail\" alt=\"Dise\u00f1o de emails\" \/><\/a>\n<p class=\"pt-cv-title\"><a href=\"https:\/\/www.360nrs.com\/blog\/diseno-emails\/\" class=\"_self\" target=\"_self\" >Domina el arte del dise\u00f1o de emails con 360nrs<\/a><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u00a1Haz que tu marketing digital sea accesible hoy! <\/strong><\/p>\n\n\n\n<p>Descubre c\u00f3mo 360nrs puede llevar tus estrategias al siguiente nivel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy, la accesibilidad en el marketing digital ya no es solo un valor a\u00f1adido; es una necesidad imperante para conectar con audiencias diversas. Empresas l\u00edderes como 360nrs est\u00e1n redefiniendo la forma de comunicar, garantizando que servicios como SMS, mensajes RCS, WhatsApp marketing y email marketing sean efectivos e inclusivos. Si buscas hacer que tus campa\u00f1as [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-5111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"featured_image_src":{"landsacpe":["https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2024\/11\/Diseno-accesible-1140x445.jpg",1140,445,true],"list":["https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2024\/11\/Diseno-accesible-463x348.jpg",463,348,true],"medium":["https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2024\/11\/Diseno-accesible-400x224.jpg",400,224,true],"full":["https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2024\/11\/Diseno-accesible.jpg",2000,1121,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dise\u00f1o accesible en marketing digital: Transforma tus campa\u00f1as<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo el dise\u00f1o accesible potencia tus campa\u00f1as de marketing digital. Aprende con 360nrs a optimizar SMS, RCS, WhatsApp y email marketing para llegar a todos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.360nrs.com\/blog\/diseno-accesible-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dise\u00f1o accesible en marketing digital: Transforma tus campa\u00f1as\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo el dise\u00f1o accesible potencia tus campa\u00f1as de marketing digital. Aprende con 360nrs a optimizar SMS, RCS, WhatsApp y email marketing para llegar a todos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.360nrs.com\/blog\/diseno-accesible-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"360NRS - Plataforma de Marketing Multicanal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/es-es.facebook.com\/360nrs\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-15T10:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T11:43:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2024\/11\/Diseno-accesible.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1121\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jaime Mart\u00ednez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jaime Mart\u00ednez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/diseno-accesible-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/diseno-accesible-marketing\\\/\"},\"author\":{\"name\":\"Jaime Mart\u00ednez\",\"@id\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/#\\\/schema\\\/person\\\/cd06069ddc4ff34ee22759585f77b9e8\"},\"headline\":\"Dise\u00f1o accesible en Marketing Digital: Transforma tus campa\u00f1as\",\"datePublished\":\"2020-09-15T10:14:00+00:00\",\"dateModified\":\"2025-04-04T11:43:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/diseno-accesible-marketing\\\/\"},\"wordCount\":695,\"publisher\":{\"@id\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/diseno-accesible-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Diseno-accesible.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\"},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/diseno-accesible-marketing\\\/\",\"url\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/diseno-accesible-marketing\\\/\",\"name\":\"Dise\u00f1o accesible en marketing digital: Transforma tus campa\u00f1as\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/diseno-accesible-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/diseno-accesible-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Diseno-accesible.jpg\",\"datePublished\":\"2020-09-15T10:14:00+00:00\",\"dateModified\":\"2025-04-04T11:43:29+00:00\",\"description\":\"Descubre c\u00f3mo el dise\u00f1o accesible potencia tus campa\u00f1as de marketing digital. Aprende con 360nrs a optimizar SMS, RCS, WhatsApp y email marketing para llegar a todos.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/diseno-accesible-marketing\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/diseno-accesible-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/diseno-accesible-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Diseno-accesible.jpg\",\"contentUrl\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Diseno-accesible.jpg\",\"width\":2000,\"height\":1121},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/diseno-accesible-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"BLOG 360NRS\",\"item\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Dise\u00f1o accesible en Marketing Digital: Transforma tus campa\u00f1as\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/\",\"name\":\"360NRS - Plataforma de Marketing Multicanal\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/#organization\"},\"alternateName\":\"Marketing Multicanal 360NRS\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/#organization\",\"name\":\"360NRS\",\"alternateName\":\"Marketing Multicanal 360NRS\",\"url\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/360-blog-ico.png\",\"contentUrl\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/360-blog-ico.png\",\"width\":512,\"height\":512,\"caption\":\"360NRS\"},\"image\":{\"@id\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/es-es.facebook.com\\\/360nrs\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/360nrs-by-nrs-group\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@360nrs5\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/#\\\/schema\\\/person\\\/cd06069ddc4ff34ee22759585f77b9e8\",\"name\":\"Jaime Mart\u00ednez\",\"description\":\"Jaime Mart\u00ednez - Product Manager 360NRS Jaime Mart\u00ednez, Product Manager en 360NRS, experto en comunicaciones m\u00f3viles, marketing online, dise\u00f1o, usabilidad y gesti\u00f3n de producto. Con m\u00e1s de 20 a\u00f1os de experiencia en el sector, Jaime ha liderado el desarrollo y evoluci\u00f3n de productos digitales, impulsando estrategias centradas en el usuario que optimizan tanto la experiencia como el rendimiento de las soluciones. Su amplia trayectoria en dise\u00f1o, marketing digital y gesti\u00f3n de producto aporta una visi\u00f3n estrat\u00e9gica clave para la innovaci\u00f3n y el \u00e9xito de nuestras soluciones multicanal.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jaime-martinez-jimenez\\\/\"],\"url\":\"https:\\\/\\\/www.360nrs.com\\\/blog\\\/author\\\/jaime-martinez\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dise\u00f1o accesible en marketing digital: Transforma tus campa\u00f1as","description":"Descubre c\u00f3mo el dise\u00f1o accesible potencia tus campa\u00f1as de marketing digital. Aprende con 360nrs a optimizar SMS, RCS, WhatsApp y email marketing para llegar a todos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.360nrs.com\/blog\/diseno-accesible-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"Dise\u00f1o accesible en marketing digital: Transforma tus campa\u00f1as","og_description":"Descubre c\u00f3mo el dise\u00f1o accesible potencia tus campa\u00f1as de marketing digital. Aprende con 360nrs a optimizar SMS, RCS, WhatsApp y email marketing para llegar a todos.","og_url":"https:\/\/www.360nrs.com\/blog\/diseno-accesible-marketing\/","og_site_name":"360NRS - Plataforma de Marketing Multicanal","article_publisher":"https:\/\/es-es.facebook.com\/360nrs\/","article_published_time":"2020-09-15T10:14:00+00:00","article_modified_time":"2025-04-04T11:43:29+00:00","og_image":[{"width":2000,"height":1121,"url":"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2024\/11\/Diseno-accesible.jpg","type":"image\/jpeg"}],"author":"Jaime Mart\u00ednez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Jaime Mart\u00ednez","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.360nrs.com\/blog\/diseno-accesible-marketing\/#article","isPartOf":{"@id":"https:\/\/www.360nrs.com\/blog\/diseno-accesible-marketing\/"},"author":{"name":"Jaime Mart\u00ednez","@id":"https:\/\/www.360nrs.com\/blog\/#\/schema\/person\/cd06069ddc4ff34ee22759585f77b9e8"},"headline":"Dise\u00f1o accesible en Marketing Digital: Transforma tus campa\u00f1as","datePublished":"2020-09-15T10:14:00+00:00","dateModified":"2025-04-04T11:43:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.360nrs.com\/blog\/diseno-accesible-marketing\/"},"wordCount":695,"publisher":{"@id":"https:\/\/www.360nrs.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.360nrs.com\/blog\/diseno-accesible-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2024\/11\/Diseno-accesible.jpg","articleSection":["Marketing"],"inLanguage":"es"},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.360nrs.com\/blog\/diseno-accesible-marketing\/","url":"https:\/\/www.360nrs.com\/blog\/diseno-accesible-marketing\/","name":"Dise\u00f1o accesible en marketing digital: Transforma tus campa\u00f1as","isPartOf":{"@id":"https:\/\/www.360nrs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.360nrs.com\/blog\/diseno-accesible-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.360nrs.com\/blog\/diseno-accesible-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2024\/11\/Diseno-accesible.jpg","datePublished":"2020-09-15T10:14:00+00:00","dateModified":"2025-04-04T11:43:29+00:00","description":"Descubre c\u00f3mo el dise\u00f1o accesible potencia tus campa\u00f1as de marketing digital. Aprende con 360nrs a optimizar SMS, RCS, WhatsApp y email marketing para llegar a todos.","breadcrumb":{"@id":"https:\/\/www.360nrs.com\/blog\/diseno-accesible-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.360nrs.com\/blog\/diseno-accesible-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.360nrs.com\/blog\/diseno-accesible-marketing\/#primaryimage","url":"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2024\/11\/Diseno-accesible.jpg","contentUrl":"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2024\/11\/Diseno-accesible.jpg","width":2000,"height":1121},{"@type":"BreadcrumbList","@id":"https:\/\/www.360nrs.com\/blog\/diseno-accesible-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"BLOG 360NRS","item":"https:\/\/www.360nrs.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/www.360nrs.com\/blog\/marketing\/"},{"@type":"ListItem","position":3,"name":"Dise\u00f1o accesible en Marketing Digital: Transforma tus campa\u00f1as"}]},{"@type":"WebSite","@id":"https:\/\/www.360nrs.com\/blog\/#website","url":"https:\/\/www.360nrs.com\/blog\/","name":"360NRS - Plataforma de Marketing Multicanal","description":"","publisher":{"@id":"https:\/\/www.360nrs.com\/blog\/#organization"},"alternateName":"Marketing Multicanal 360NRS","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.360nrs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.360nrs.com\/blog\/#organization","name":"360NRS","alternateName":"Marketing Multicanal 360NRS","url":"https:\/\/www.360nrs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.360nrs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2022\/03\/360-blog-ico.png","contentUrl":"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2022\/03\/360-blog-ico.png","width":512,"height":512,"caption":"360NRS"},"image":{"@id":"https:\/\/www.360nrs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/es-es.facebook.com\/360nrs\/","https:\/\/www.linkedin.com\/showcase\/360nrs-by-nrs-group\/","https:\/\/www.youtube.com\/@360nrs5"]},{"@type":"Person","@id":"https:\/\/www.360nrs.com\/blog\/#\/schema\/person\/cd06069ddc4ff34ee22759585f77b9e8","name":"Jaime Mart\u00ednez","description":"Jaime Mart\u00ednez - Product Manager 360NRS Jaime Mart\u00ednez, Product Manager en 360NRS, experto en comunicaciones m\u00f3viles, marketing online, dise\u00f1o, usabilidad y gesti\u00f3n de producto. Con m\u00e1s de 20 a\u00f1os de experiencia en el sector, Jaime ha liderado el desarrollo y evoluci\u00f3n de productos digitales, impulsando estrategias centradas en el usuario que optimizan tanto la experiencia como el rendimiento de las soluciones. Su amplia trayectoria en dise\u00f1o, marketing digital y gesti\u00f3n de producto aporta una visi\u00f3n estrat\u00e9gica clave para la innovaci\u00f3n y el \u00e9xito de nuestras soluciones multicanal.","sameAs":["https:\/\/www.linkedin.com\/in\/jaime-martinez-jimenez\/"],"url":"https:\/\/www.360nrs.com\/blog\/author\/jaime-martinez\/"}]}},"_links":{"self":[{"href":"https:\/\/www.360nrs.com\/blog\/wp-json\/wp\/v2\/posts\/5111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.360nrs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.360nrs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.360nrs.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.360nrs.com\/blog\/wp-json\/wp\/v2\/comments?post=5111"}],"version-history":[{"count":2,"href":"https:\/\/www.360nrs.com\/blog\/wp-json\/wp\/v2\/posts\/5111\/revisions"}],"predecessor-version":[{"id":5696,"href":"https:\/\/www.360nrs.com\/blog\/wp-json\/wp\/v2\/posts\/5111\/revisions\/5696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.360nrs.com\/blog\/wp-json\/wp\/v2\/media\/5112"}],"wp:attachment":[{"href":"https:\/\/www.360nrs.com\/blog\/wp-json\/wp\/v2\/media?parent=5111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.360nrs.com\/blog\/wp-json\/wp\/v2\/categories?post=5111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.360nrs.com\/blog\/wp-json\/wp\/v2\/tags?post=5111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}