{"id":3369,"date":"2022-12-05T09:19:35","date_gmt":"2022-12-05T09:19:35","guid":{"rendered":"https:\/\/www.360nrs.com\/blog\/?p=3369"},"modified":"2025-03-18T16:45:20","modified_gmt":"2025-03-18T16:45:20","slug":"sms-transaccional-la-formula-para-mejorar-la-experiencia-de-marca","status":"publish","type":"post","link":"https:\/\/www.360nrs.com\/blog\/sms-transaccional-la-formula-para-mejorar-la-experiencia-de-marca\/","title":{"rendered":"SMS Transaccional, la f\u00f3rmula para mejorar la experiencia de marca"},"content":{"rendered":"

Un <\/span>SMS transaccional<\/span><\/a> es una comunicaci\u00f3n que se env\u00eda de forma autom\u00e1tica cuando el cliente realiza una acci\u00f3n con tu empresa como, por ejemplo, una compra, un pago, pide cita o se registra en tu plataforma.<\/span><\/p>\n

Un SMS transaccional es mensaje de texto a tiempo real y personalizado que contribuye a mejorar la experiencia y la confianza de tus clientes. En un entorno en el que los casos de <\/span>phishing<\/span> han aumentado y, con esto, la desconfianza de los usuarios, los SMS transaccionales aportan la certeza de que tu compra ha salido bien.<\/span><\/p>\n

\u00a0Adem\u00e1s de la seguridad y la confianza de tus clientes, el env\u00edo de SMS transaccionales, aportar\u00e1 a tu empresa una serie de ventajas y oportunidades de crecimiento.<\/span><\/p>\n

Ventajas del SMS Transaccional<\/h3>\n
    \n
  1. La tasa de apertura de los SMS Transaccionales se sit\u00faa en torno al 90%, una comunicaci\u00f3n r\u00e1pida, directa y econ\u00f3mica. Adem\u00e1s, el 64% de los consumidores consideran el SMS como una comunicaci\u00f3n \u00fatil para mejorar la experiencia de marca.<\/span><\/li>\n
  2. No tendr\u00e1s que programar, enviar o controlar ninguna campa\u00f1a, ya que se env\u00edan autom\u00e1ticamente dependiendo de la acci\u00f3n que el cliente realice con su sitio web.<\/span><\/li>\n
  3. La automatizaci\u00f3n de los SMS Transaccionales con tu software o aplicativo es muy f\u00e1cil y compatible con todo tipo de CMS.\u00a0<\/span><\/li>\n<\/ol>\n

    Integraci\u00f3n con tu ecommerce m\u00e1s f\u00e1cil que nunca<\/h3>\n

    La automatizaci\u00f3n de los SMS Transaccionales<\/strong> con tu software es muy f\u00e1cil. 360NRS\u00a0 es compatible con todo tipo de CMS. Solo tienes que integrarlo a trav\u00e9s de Api\u00a0<\/a>una \u00fanica vez. Autom\u00e1ticamente tendr\u00e1s un flujo de comunicaci\u00f3n confiable para que tus clientes se sientan seguros con informaci\u00f3n actualizada y relevante.<\/p>\n

    Oportunidades que ofrece el SMS Transaccional<\/h3>\n
      \n
    1. Enviar c\u00f3digos de activaci\u00f3n o contrase\u00f1as:<\/strong> La doble autenticaci\u00f3n con c\u00f3digos de verificaci\u00f3n v\u00eda SMS en los registros de tu sitio web, genera un alto nivel de confianza en tus usuarios, ya que llega directamente a la bandeja de entrada del m\u00f3vil.
      <\/span><\/li>\n
    2. Enviar alertas y avisos: <\/strong>Este tipo de SMS tienen como objetivo propagar informaci\u00f3n y notificarla de forma urgente. Es una herramienta esencial en momentos en los que destaca la emergencia.<\/li>\n
    3. Confirmar la recepci\u00f3n de pedidos:<\/strong> La confirmaci\u00f3n de recepci\u00f3n de un pedido es cada vez m\u00e1s relevante al haber m\u00e1s compras online. Comunicarlo trav\u00e9s del SMS, es un aspecto que genera una gran confianza y buena experiencia de marca.<\/span><\/li>\n
    4. Disminuir el porcentaje de carritos abandonados<\/strong>: Los carritos abandonados son un problema que afecta a empresas de cualquier tama\u00f1o, pero cuanto mayor en el volumen de carritos abandonados, mayor es el efecto de variaci\u00f3n en tu tasa de conversi\u00f3n.<\/span><\/li>\n
    5. Recordatorios de citas:<\/strong> M\u00e1s del 25% de los clientes no se presentan a sus citas a causa del olvido. Optimiza tu tiempo y recursos a trav\u00e9s de comunicaciones autom\u00e1tica con SMS Transaccionales.<\/span><\/li>\n
    6. Notificaci\u00f3n de vencimientos: <\/strong>Estas notificaciones son una buena forma de mantener a tus usuarios al d\u00eda e informados de todas sus cuentas, generando un gran alto nivel de confianza y seguridad.<\/li>\n<\/ol>\n

      Desde 360NRS queremos ofrecerte el mejor servicio, porque tu \u00e9xito es nuestro \u00e9xito. <\/span>Puedes registrarte para probar nuestra plataforma sin compromiso y disfruta de saldo gratis sin costes ocultos. \u00a1Forma parte de nuestro equipo!<\/span><\/p>\n\n\n

      \n
      \u00a1Reg\u00edstrate gratis!<\/a><\/div>\n<\/div>\n\n\n\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      Un SMS transaccional es una comunicaci\u00f3n que se env\u00eda de forma autom\u00e1tica cuando el cliente realiza una acci\u00f3n con tu empresa como, por ejemplo, una compra, un pago, pide cita o se registra en tu plataforma. Un SMS transaccional es mensaje de texto a tiempo real y personalizado que contribuye a mejorar la experiencia y […]<\/p>\n","protected":false},"author":1,"featured_media":3374,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,11,74],"tags":[19,76],"class_list":["post-3369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-sms","category-sms-transaccionales","tag-sms-masivos","tag-sms-transaccional"],"featured_image_src":{"landsacpe":["https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2022\/11\/360nrs-sms-transaccional-imagen-blog-1024x445.jpg",1024,445,true],"list":["https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2022\/11\/360nrs-sms-transaccional-imagen-blog-463x348.jpg",463,348,true],"medium":["https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2022\/11\/360nrs-sms-transaccional-imagen-blog-400x301.jpg",400,301,true],"full":["https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2022\/11\/360nrs-sms-transaccional-imagen-blog.jpg",1024,770,false]},"yoast_head":"\nSMS Transaccional, la f\u00f3rmula para mejorar la experiencia de marca<\/title>\n<meta name=\"description\" content=\"Un SMS transaccional es una comunicaci\u00f3n que se env\u00eda de forma autom\u00e1tica cuando el cliente realiza una acci\u00f3n con tu empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.360nrs.com\/sms\/sms-transaccionales\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMS Transaccional, la f\u00f3rmula para mejorar la experiencia de marca\" \/>\n<meta property=\"og:description\" content=\"Un SMS transaccional es una comunicaci\u00f3n que se env\u00eda de forma autom\u00e1tica cuando el cliente realiza una acci\u00f3n con tu empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.360nrs.com\/sms\/sms-transaccionales\" \/>\n<meta property=\"og:site_name\" content=\"360NRS - 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