{"id":1073,"date":"2021-01-18T08:54:40","date_gmt":"2021-01-18T08:54:40","guid":{"rendered":"https:\/\/www.360nrs.com\/blog\/?p=1073"},"modified":"2025-03-20T11:06:54","modified_gmt":"2025-03-20T11:06:54","slug":"sms-marketing-en-blue-monday","status":"publish","type":"post","link":"https:\/\/www.360nrs.com\/blog\/sms-marketing-en-blue-monday\/","title":{"rendered":"SMS Marketing Blue Monday"},"content":{"rendered":"\n<p>El Blue Monday o tambi\u00e9n conocido como el Lunes Triste en Espa\u00f1a es un t\u00e9rmino que surgi\u00f3 en 2005 por el psic\u00f3logo Cliff Arnell para definir \u201cel peor d\u00eda del a\u00f1o\u201d, con motivo de una campa\u00f1a publicitar\u00eda. <\/p>\n\n\n\n<p>Para calcular el\nd\u00eda exacto se tuvieron en cuenta el clima, los excesos de navidad, las\nfrustraciones de a\u00f1o nuevo y motivaci\u00f3n, entre otros factores. \u00bfEl resultado?\nEl pr\u00f3ximo d\u00eda 18 ser\u00e1 el peor d\u00eda del a\u00f1o (el tercer lunes de enero). <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/QVUNxjg4juXmRJReup\/giphy.gif\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>Por tanto, se te presenta <strong>otro momento clave para tu campa\u00f1a de marketing<\/strong>: hacer que el d\u00eda m\u00e1s triste, no lo sea tanto para tus clientes.<\/p>\n\n\n\n<p>As\u00ed, son muchas las empresas que durante este d\u00eda lanzan ofertas especiales o descuentos que motiven al cliente a comprar a un precio m\u00e1s bajo. Y en esta l\u00ednea el SMS Marketing es el canal m\u00e1s econ\u00f3mico y directo para impactar a tus clientes en Blue Monday. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Motivos por los que utilizar <a href=\"https:\/\/www.360nrs.com\/sms-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">SMS Marketing<\/a> para tu campa\u00f1a Blue Monday:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conecta de forma r\u00e1pida y directa con el<br>cliente.<\/li>\n\n\n\n<li>No supone elevados costes para las empresas<\/li>\n\n\n\n<li>Se puede personalizar, segmentar y programar. <\/li>\n\n\n\n<li>Facilita la fidelizaci\u00f3n con tus clientes<br>estableciendo una comunicaci\u00f3n m\u00e1s directa<\/li>\n\n\n\n<li>Altas tasas de respuesta.<\/li>\n<\/ul>\n\n\n\n<p>Interesante \u00bfVerdad? Si ahora lo\nque te planteas es qu\u00e9 puedes hacer con el SMS durante el d\u00eda m\u00e1s triste del\na\u00f1o\u2026sigue leyendo porque viene la parte m\u00e1s interesante: Ideas para crear una Campa\u00f1as\nde SMS Marketing para el Blue Monday <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ideas para crear una Campa\u00f1as de <a href=\"https:\/\/www.360nrs.com\/sms\/\">SMS masivos <\/a>para el Blue Monday  <\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. <strong>Realiza un descuento a trav\u00e9s de un c\u00f3digo:<\/strong><\/h4>\n\n\n\n<p>Es el momento perfecto para ofrecer un incentivo a tu\ncliente a trav\u00e9s de un mensaje de texto. Ser\u00e1 r\u00e1pido, directo y efectivo. Una\nde nuestras formulas favoritas es utilizar un c\u00f3digo de descuento relacionado\ncon la tem\u00e1tica de la campa\u00f1a:<\/p>\n\n\n\n<p>Por ejemplo, c\u00f3digo: &nbsp;BLUE + TU MARCA (BLUE360NRS)<\/p>\n\n\n\n<p>Igualmente, acompa\u00f1a tu SMS de un CTA divertido y una URL. De esta forma, podr\u00e1s trackear las visitas a tu web y la utilizaci\u00f3n del c\u00f3digo de descuento. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. <strong>Ofrece env\u00edos gratuitos durante el Blue Monday<\/strong>:<\/h4>\n\n\n\n<p>\u00a1No hay nada que levante m\u00e1s el \u00e1nimo que una oferta de\nenv\u00edos gratis de tu marca favorita! A los clientes les encanta recibir cosas\nGRATIS, y los env\u00edos gratuitos son muy bien valorados por parte de los usuarios.\n\u00bfSab\u00edas qu\u00e9 es mucho m\u00e1s probable que los clientes compren en una empresa con\nenv\u00edos gratuitos y que repita? <\/p>\n\n\n\n<p>Por tanto, destaca en tu campa\u00f1a de SMS Marketing la palabra GRATIS para los env\u00edos de tu tienda durante 24h. As\u00ed, conseguir\u00e1s un aumento en tus ventas en poco tiempo. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. <strong>Crea contenido motivacional y divertido: <\/strong><\/h4>\n\n\n\n<p>Durante este lunes, tu cliente va a recibir mucha informaci\u00f3n a trav\u00e9s de Redes Sociales sobre el Blue Monday, algo que causa un efecto negativo. Por tanto, \u00a1es momento de ayudarle! Recu\u00e9rdale lo importante que es para tu empresa a trav\u00e9s del SMS. <\/p>\n\n\n\n<p>Te recomendamos que env\u00edes contenido divertido, positivo o\nmotivacional con el objetivo de hacerle el d\u00eda m\u00e1s llevadero. As\u00ed, conseguir\u00e1s tener\nuna comunidad fidelizada y eso\u2026como no, se traduce en m\u00e1s ventas para tu\nempresa. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. <strong>Crea un concurso a trav\u00e9s de SMS Masivos<\/strong><\/h4>\n\n\n\n<p>Los concursos suelen ser una de las acciones de marketing\ncon mejores resultados, ya que son una forma sencilla de promocionar tus\nproductos y servicios, a la vez que mejoras tu imagen de marca. Y como te hemos\nexplicado\u2026 \u00a1Lo gratis funciona muy bien! <\/p>\n\n\n\n<p>Para lanzar tu concurso de Blue Monday a trav\u00e9s de SMS apuesta por el <a href=\"https:\/\/www.360nrs.com\/blog\/2way-sms\/\">SMS2 Way <\/a>(contacta con nosotros y te explicaremos c\u00f3mo configurarlo), que permitir\u00e1 que el cliente responda a tu mensaje y por tano, participe en tu concurso de manera masiva.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"pt-cv-wrapper pt-cv-wrapper-dest\">\n    <div class=\"row\">\n        <div class=\"col-md-4 col-sm-6 col-xs-12 \">\n            <a class=\"_self pt-c+v-href-thumbnail pt-cv-thumb-default\" href=\"https:\/\/www.360nrs.com\/sms-marketing\" target=\"_self\">\n                <img decoding=\"async\" class=\"porto-lazyload pt-cv-thumbnail lazy-load-loaded\" src=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2018\/02\/sms_360nrs-400x240.png\" alt=\"SMS Marketing\"  \/>\n            <\/a>\n        <\/div>\n        <div class=\"col-md-8 col-sm-6 col-xs-12 \">\n            <h4 class=\"pt-cv-title\">\n                <a class=\"_self\" href=\"https:\/\/www.360nrs.com\/sms-marketing\" target=\"_self\"> SMS Marketing  <\/a>\n            <\/h4>\n            <div class=\"pt-cv-content\">\n                Con nuestro servicio de <strong>SMS Marketing<\/strong> llegar\u00e1s directamente al m\u00f3vil de tus clientes con mensajes personalizados, efectivos y en tiempo real. Aumenta la conversi\u00f3n de tus campa\u00f1as promocionales, recordatorios, alertas o encuestas de manera sencilla y r\u00e1pida.\n                <br \/>\n                Optimiza tu estrategia de marketing con una de las herramientas m\u00e1s efectivas y con mayor tasa de apertura. \u00a1Conecta con tu audiencia y genera resultados medibles!\n                <p>\n                    <a class=\"_self pt-cv-readmore btn btn-primary btn-sm float-right rounded-pill\" href=\"https:\/\/www.360nrs.com\/sms-marketing\" target=\"_self\"> SMS Marketing<\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"pt-cv-wrapper\"><div class=\"pt-cv-view pt-cv-grid pt-cv-colsys\" id=\"pt-cv-view-1519ee6qi7\"><div data-id=\"pt-cv-page-1\" class=\"pt-cv-page\" data-cvc=\"3\"><div class=\"col-md-4 col-sm-12 col-xs-12 pt-cv-content-item pt-cv-1-col\" ><div class='pt-cv-ifield'><a href=\"https:\/\/www.360nrs.com\/blog\/campanas-sms-marketing-black-friday\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"400\" height=\"301\" src=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2024\/11\/blog-400x301.jpg\" class=\"pt-cv-thumbnail\" alt=\"Herramientas de Marketing Digital\" \/><\/a>\n<p class=\"pt-cv-title\"><a href=\"https:\/\/www.360nrs.com\/blog\/campanas-sms-marketing-black-friday\/\" class=\"_self\" target=\"_self\" >Optimiza tus campa\u00f1as de SMS Marketing para triunfar en Black Friday<\/a><\/p><\/div><\/div>\n<div class=\"col-md-4 col-sm-12 col-xs-12 pt-cv-content-item pt-cv-1-col\" ><div class='pt-cv-ifield'><a href=\"https:\/\/www.360nrs.com\/blog\/estrategias-marketing-multicanal-rebajas\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"400\" height=\"301\" src=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2023\/06\/rebajas-verano-imagen-blog-400x301.jpg\" class=\"pt-cv-thumbnail\" alt=\"Marketing rebajas, estrategia de marketing, estrategia rebajas, sms, mailing, rebajas de verano\" \/><\/a>\n<p class=\"pt-cv-title\"><a href=\"https:\/\/www.360nrs.com\/blog\/estrategias-marketing-multicanal-rebajas\/\" class=\"_self\" target=\"_self\" >Estrategia de marketing multicanal para rebajas<\/a><\/p><\/div><\/div>\n<div class=\"col-md-4 col-sm-12 col-xs-12 pt-cv-content-item pt-cv-1-col\" ><div class='pt-cv-ifield'><a href=\"https:\/\/www.360nrs.com\/blog\/campana-marketing-sms-del-dia-del-padre-estrategia-de-dayketing\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"400\" height=\"301\" src=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2023\/03\/dia-del-padre-imagen-blog-400x301.jpg\" class=\"pt-cv-thumbnail\" alt=\"La campa\u00f1a de SMS del D\u00eda del Padre es un momento clave para activar y disparar las ventas de tu eCommerce.\" \/><\/a>\n<p class=\"pt-cv-title\"><a href=\"https:\/\/www.360nrs.com\/blog\/campana-marketing-sms-del-dia-del-padre-estrategia-de-dayketing\/\" class=\"_self\" target=\"_self\" >Campa\u00f1a de SMS marketing del D\u00eda del Padre, la mejor estrategia de dayketing<\/a><\/p><\/div><\/div>\n<div class=\"col-md-4 col-sm-12 col-xs-12 pt-cv-content-item pt-cv-1-col\" ><div class='pt-cv-ifield'><a href=\"https:\/\/www.360nrs.com\/blog\/sms-marketing-para-san-valentin\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"400\" height=\"246\" src=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2019\/01\/Black-Friday-y-Cyber-Monday-7-400x246.png\" class=\"pt-cv-thumbnail\" alt=\"SMS San Valentin\" \/><\/a>\n<p class=\"pt-cv-title\"><a href=\"https:\/\/www.360nrs.com\/blog\/sms-marketing-para-san-valentin\/\" class=\"_self\" target=\"_self\" >Sorprende este San Valent\u00edn con el SMS Marketing<\/a><\/p><\/div><\/div>\n<div class=\"col-md-4 col-sm-12 col-xs-12 pt-cv-content-item pt-cv-1-col\" ><div class='pt-cv-ifield'><a href=\"https:\/\/www.360nrs.com\/blog\/marketing-sms-dia-de-la-madre\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"400\" height=\"301\" src=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2022\/04\/dia-de-la-madre-blog-1-400x301.jpg\" class=\"pt-cv-thumbnail\" alt=\"\" \/><\/a>\n<p class=\"pt-cv-title\"><a href=\"https:\/\/www.360nrs.com\/blog\/marketing-sms-dia-de-la-madre\/\" class=\"_self\" target=\"_self\" >Marketing SMS para el d\u00eda de la madre<\/a><\/p><\/div><\/div>\n<div class=\"col-md-4 col-sm-12 col-xs-12 pt-cv-content-item pt-cv-1-col\" ><div class='pt-cv-ifield'><a href=\"https:\/\/www.360nrs.com\/blog\/url-de-seguimiento-para-tus-campanas-de-sms-marketing\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2021\/07\/360-URL-de-seguimiento-blog-2-400x267.jpg\" class=\"pt-cv-thumbnail\" alt=\"URL de seguimiento\" \/><\/a>\n<p class=\"pt-cv-title\"><a href=\"https:\/\/www.360nrs.com\/blog\/url-de-seguimiento-para-tus-campanas-de-sms-marketing\/\" class=\"_self\" target=\"_self\" >Crea una URL de seguimiento para tus campa\u00f1as de SMS Marketing<\/a><\/p><\/div><\/div>\n<div class=\"col-md-4 col-sm-12 col-xs-12 pt-cv-content-item pt-cv-1-col\" ><div class='pt-cv-ifield'><a href=\"https:\/\/www.360nrs.com\/blog\/sms-marketing-en-blue-monday\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2021\/01\/Blue-Monday-sms-400x267.jpg\" class=\"pt-cv-thumbnail\" alt=\"Blue Monday sms\" \/><\/a>\n<p class=\"pt-cv-title\"><a href=\"https:\/\/www.360nrs.com\/blog\/sms-marketing-en-blue-monday\/\" class=\"_self\" target=\"_self\" >SMS Marketing Blue Monday<\/a><\/p><\/div><\/div>\n<div class=\"col-md-4 col-sm-12 col-xs-12 pt-cv-content-item pt-cv-1-col\" ><div class='pt-cv-ifield'><a href=\"https:\/\/www.360nrs.com\/blog\/marketing-sms-navidad\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2018\/12\/3041-min-400x267.jpg\" class=\"pt-cv-thumbnail\" alt=\"sms_marketing\" srcset=\"https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2018\/12\/3041-min-400x267.jpg 400w, https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2018\/12\/3041-min-360x240.jpg 360w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a>\n<p class=\"pt-cv-title\"><a href=\"https:\/\/www.360nrs.com\/blog\/marketing-sms-navidad\/\" class=\"_self\" target=\"_self\" >Marketing SMS: Dispara tus ventas esta Navidad<\/a><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u00bfNecesitas m\u00e1s inspiraci\u00f3n? \u00a1Habla con nosotros! Te\nofrecemos la posibilidad de registrarte en nuestra plataforma de Marketing\nMulticanal sin coste y probar, sin compromiso, con saldo GRATIS?<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Blue Monday o tambi\u00e9n conocido como el Lunes Triste en Espa\u00f1a es un t\u00e9rmino que surgi\u00f3 en 2005 por el psic\u00f3logo Cliff Arnell para definir \u201cel peor d\u00eda del a\u00f1o\u201d, con motivo de una campa\u00f1a publicitar\u00eda. Para calcular el d\u00eda exacto se tuvieron en cuenta el clima, los excesos de navidad, las frustraciones de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5557,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[72,42,57,73],"class_list":["post-1073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms","tag-bluemonday","tag-marketing-multicanal","tag-marketing-sms","tag-tendencias"],"featured_image_src":{"landsacpe":["https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2021\/01\/Blue-Monday-sms-1140x445.jpg",1140,445,true],"list":["https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2021\/01\/Blue-Monday-sms-463x348.jpg",463,348,true],"medium":["https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2021\/01\/Blue-Monday-sms-400x267.jpg",400,267,true],"full":["https:\/\/www.360nrs.com\/blog\/wp-content\/uploads\/2021\/01\/Blue-Monday-sms.jpg",2000,1333,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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